Bournemouth Business Software provides consultancy and support relating to the use of Web Analytics to enhance the effectiveness of your web presence:

• Unica NetTracker
• Google Analytics
• Mint

(these product names are trademarks of the companies who own them)

Avanish Kaushik - Recommended reading

Avanish Kaushik's book is one of the best hands-on guides to web analytics available.

Web analytics expert Avinash Kaushik debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Whereas in the past the outcome of web analytics processes has tended to be reports that fail to drive action, Kaushik shows how it is possible to design a web analytics process the constantly feeds back to adjust and optimise the design and content of your web presence based on a combination of qualitative and quantitative data. Usually it is the qualitative data that gets left out. And its absense leads to a web analytics process that creates lots of reports and graphs, but makes no difference in terms of driving actions that improve your web presence.

Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer–centric mindset without sacrificing your company′s bottom line.

The book also promises to help you learn the pros and cons of data collection methodologies, find out how you can stop counting page views and still get a rich understanding of your customers, discover how to identify valuable metrics with the "three layers of so what" test, optimize your organizational structure and choose the right analytics tool, understand and apply advanced analytics concepts, including SEM/PPC analysis, the power of segmentation, conversion–rate best practices, leverage quick–start solutions for blogs and e–commerce, support, and small business websites, learn the key ingredients of a great experimentation and testing platform, and to use competitive–intelligence analysis to glean insights and drive actions. You′ll also find out steps to turbocharge your web analytics, steps for creating a data–driven culture in your organization, ways to measure the success of a blog, secrets behind making web analytics actionable.

Creating a data-driven culture